Alcoholic Beverages

DISCO PANDA

Yaar, kuch UP-Rajasthan ke laundo ke liye banana hai. Stuph: Ho jayega!

The Problem

Disco Panda, a beer-wine hybrid, needed to connect with the 2-tier student crowd in UP-Rajasthan with packaging and communication that matched their party-first lifestyle.

Our Role

Brought this beer-wine hybrid to life with pop-style packaging that appealed to young consumers.

Created irreverent copy and high-energy social content targeting the 2-tier student crowd.

Developed on-ground activation ideas that matched its party-first persona.

Designed packaging that stood out in local retail environments.

The Outcome

Successfully positioned Disco Panda as the go-to party drink for young consumers in tier-2 markets.

Created a brand identity that resonated strongly with the target demographic.

Portfolio Media