AI Films

FASTRACK

We used AI to create fast-moving, culture-led films that put Fastrack eyewear in the world of Gen Z self-expression.

The Problem

Fastrack's audience doesn't have one fixed style. They switch moods, looks and personas constantly. The challenge was to make eyewear feel like part of that behaviour, not simply another product being advertised.

Our Role

Created an AI-led film built around a Gen Z character switching personas with a simple swipe gesture.

Turned changing outfits, aesthetics and attitudes into the core storytelling device.

Created a Spider-Man topical film, using Fastrack eyewear to tap into a moment of pop-culture relevance.

Used AI to make the films feel dynamic, unexpected and native to the audience's visual world.

The Outcome

Frames became a form of self-expression. Instead of showing different eyewear styles, we showed how quickly the person wearing them could change.

From product to pop culture. Created topical work that gave Fastrack a natural role in conversations its audience was already having.

Portfolio Media

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