Film & Production
FLIPKART
We launched Flipkart's influencer affiliate program with a banger of a film. Shot & Edited in 72 hours!
The Problem
Flipkart was launching its Affluencer Program: a creator-driven initiative aimed at building a new community of influencers on the platform. But to cut through the clutter and attract attention, the launch needed more than just a poster and an emailer. It needed a hook. A film. A moment.
Our Role
Conceptualised and scripted a quirky, high-attention film featuring influencers.
Used self-aware humour and subtle satire to poke fun at the influencer universe, without alienating it.
Designed the film to be platform-first, snackable, and sharable.
Supported the campaign with extended social media creatives that reinforced the new Affluencer identity.
The Outcome
Successfully launched the Affluencer Program with a standout creative asset.
Garnered strong traction internally and externally, with influencers organically resharing the film.
Helped Flipkart position the program as fun, cool, and creator-friendly, not corporate.
Other works for Flipkart: Helped crack the core communication idea for Flipkart Reset, fresh positioning, fresh visual language + print ad.
Portfolio Media
AC Vertical Thumbnail
Flipkart AC promotional thumbnail
