Cloud Kitchens

GASTRONOMIX

Great Food but Low Budgets. We made them viral in Bengaluru..organically! (yes, it still happens) Also, co-built their new brand - Boom Pizza.

The Problem

Three new food brands under the same parent company were launching in a crowded cloud kitchen space- with zero awareness, no legacy, and tight marketing budgets. The challenge? Build cult-like love, fast.

Our Role

Helped define brand personalities for each: Nippu Kodi – fiery Andhra with a street-smart twist. Brutally honest. El Chaapo – a quirky, street-style soya chaat brand with a witty yet warm personality. Boom Pizza – loud, saucy, and the perfect blend of Italian and Namma Bengaluru.

Social content for all three. Created viral-first reels with humour-driven copy that people want to watch, not skip.

The Outcome

Organically grew the collective audience by 500%+ within 6 months.

20% increase in franchise enquiry for the brand.

Portfolio Media