Financial Services
HDFC SKY
Akshaya Tritiya Print Ad but make it sexy. Stuph: Hold my beer..
The Problem
HDFC Sky wanted a sharp print campaign for Akshaya Tritiya- one that would celebrate tradition, while challenging HDFC SKY's biggest competitor during the festival: Gold Shops.
Our Role
Designed a clean, premium print ad concept that blended tradition with modern sources of investing.
Created messaging that positioned digital investment as a modern alternative to traditional gold buying.
Developed visual language that respected cultural significance while promoting financial innovation.
The Outcome
Successfully positioned HDFC SKY as a modern investment alternative during traditional gold-buying season.
Created a memorable campaign that balanced cultural respect with competitive positioning.
Portfolio Media
