Brand Identity & Website

PRANA VENTURES

We gave Prana Ventures a brand identity and digital presence as bold as the founders it backs.

The Problem

Prana wasn't trying to be another VC in an increasingly crowded category. Its thesis was specific: back founders solving essential problems for India's underserved, mass-market communities. But its existing communication wasn't expressing that energy clearly enough.

Our Role

Developed a new brand identity rooted in growth, direction and progress.

Created a visual language that used geometric forms and subtle Indian references without falling into the usual VC clichés.

Extended the new identity into Prana's website, creating a digital home for its thesis, portfolio and point of view.

Portfolio Media

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