Clean-Label Food

TIFY

A legacy food business was looking to enter the D2C game. We crafted their new identity, new packaging and on the way to making them a household name.

The Problem

Tify, a clean-label food brand, needed to go from idea to shelf-ready product and then to retail. It lacked a compelling identity that would stand out in the natural foods space.

Our Role

Designed packaging across SKUs that felt modern, nutritious, and clean.

Developed their social content system: A balance of food humor and education - making consumers aware of western pickles and their use.

Helped optimise messaging for both retail and D2C environments.

The Outcome

Gave the brand a consistent, high-trust identity that could translate across platforms.

Packaging gained visibility in retail with easy recall and clean navigation.

Portfolio Media